Katholiek Vlaams Onderwijs

A visual identity that connects.

The brand identity for Katholiek Vlaams Onderwijs establishes a dynamic and enduring presence. It’s a visual language designed with openness, flexibility, and the future in mind — one that allows for growth, embraces difference, and reflects a shared purpose.

The system is modular and adaptable, capable of evolving over time and accommodating the many functions and networks within the overarching KVO organisation. At its core lies a powerful message: we are equal in our differences.

The design radiates positivity. Subtly integrated into the logo is the gesture of a smile — a visual echo of what truly matters: a smile on the face of every child or young person, ideally every day.

The tone is one of clarity and care. The identity communicates quality and reliability without feeling rigid. It is warm, honest, and accessible — visually expressing the core values of Catholic education: compassion, respect, tradition, and trust in the future.
A design that reads like an open book — made to be understood by all.