ELKE VAN OEVELEN / STUDIO
is an innovative creative design practice based in Antwerp.
Since 2008 the studio has moved fluidly between disciplines blending art, creative direction, graphic design, branding and photography into one coherent visual voice.
ART / CREATIVE DIRECTION / Concept development / Visual strategy and storytelling / Brand and campaign positioning / Creative consulting / Design curation and supervision / Cross-platform cohesion / Long-term brand vision / Art and content guidance / GRAPHIC DESIGN / Editorial and book design / Print and publication design / Posters and brochures / Invitations and stationery / Layout systems / Packaging / Signage and wayfinding / Exhibition graphics / BRANDING / Logo design / Full identity systems / Typography and color styling / Brand guidelines / Print and digital rollout / Sub-branding / Branded collateral / Environmental identity / Webdesign and Social media design / PHOTOGRAPHY / Architecture and interior photography / Lifestyle and brand photography / Documentary series photography / Travel and landscape photography
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Elke Van Oevelen is a Belgian creative director, graphic designer, brand architect and photographer whose work blends architectural clarity with poetic depth. Based in Antwerp she shapes visual systems and stories through design that is authentic, intuitive and built to last.
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Elke holds Master’s degrees in Graphic Design and Illustration along with a postgraduate qualification in visual arts education. She began her career in advertising where she built a strong foundation in visual communication and creative strategy.
Over time her practice evolved to bridge the commercial and the artistic, the structured and the intuitive. As an educator at multiple academies she has guided both young creatives and adult learners in visual and audiovisual arts.
For over a decade Elke served as creative director at Architektenburo Jef Van Oevelen where she translated architectural ideas into clear, emotionally resonant visual systems. This experience deeply shaped her ability to think in layers about space, structure, material, message and meaning.
In 2008 she founded her own studio to bring these strengths together. It is a multidisciplinary practice where photography, branding, editorial design and spatial graphics merge into one coherent visual language.
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Elke Van Oevelen tells visual stories that speak softly yet resonate loud and long after. This studio’s creative process is guided by thoughtfulness and intuition.
To Elke beauty is not something you impose, it is what rises when you take everything unnecessary away. Elke listens, observes, sketches with care and then she refines, edits, strips away, shapes until only the essential remains. She holds to this quiet philosophy or silent truth that runs through all her work:
"DESIGN IS NOT WHAT YOU ADD. IT IS WHAT YOU ALLOW TO STAY."
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Elke is an artist with a multidisciplinary eye. Raised in an architectural environment she learned early on how to read space and sense proportion. She builds brands like structures: measured, light-filled and emotionally grounded.
Her approach is both precise and soft. Rooted in stillness and trust she pays close attention to nuance, material and detail. Each project begins with careful listening and unfolds into a balanced dialogue between concept, form and tactility.
Material choices are never incidental. Elke gravitates toward natural, honest, and sustainable textures that amplify meaning and invite touch. Paper with a story. Surfaces that breathe. Colors that calm. For what you feel is just as important as what you see.
Elke’s work spans photography, branding, graphic design, typography, packaging, environmental graphics, printed matter and digital media. Although the medium has its place in this studio it is not the only point. The message, the connection and the clarity are what truly endure.
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Katholiek Vlaams Onderwijs - Architektenburo Jef Van Oevelen - Openluchtschool Sint Ludgardis Brasschaat - Provinciaal Instituut Technisch Onderwijs - Pulhof Berchem - Frie Geertsen
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Social Content in Architecture - Architektenburo Jef Van Oevelen
Diabeet - Thomas Van de Water
