Studio Elke Van Oevelen is an innovative creative design practice based in Antwerp / Belgium.
Since 2008 the studio has moved fluidly between disciplines blending art, creative direction, graphic design, branding and photography into one coherent visual voice.
ART / CREATIVE DIRECTION / Concept development / Visual strategy and storytelling / Brand and campaign positioning / Creative consulting / Design curation and supervision / Cross-platform cohesion / Long-term brand vision / Art and content guidance / GRAPHIC DESIGN / Editorial and book design / Print and publication design / Posters and brochures / Invitations and stationery / Layout systems / Packaging / Signage and wayfinding / Exhibition graphics / BRANDING / Logo design / Full identity systems / Typography and color styling / Brand guidelines / Print and digital rollout / Sub-branding / Branded collateral / Environmental identity / Webdesign and Social media design / PHOTOGRAPHY / Architecture and interior photography / Lifestyle and brand photography / Documentary series photography / Travel and landscape photography
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Elke Van Oevelen is a Belgian creative director, graphic designer, brand architect and photographer whose work blends architectural clarity with authentic and poetic depth.
She lives and works in Antwerp, shaping visual systems and stories through design that feels authentic, intuitive and is built to last.
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Elke holds Master's degrees in Graphic Design and Illustration, as well as a postgraduate qualification in visual arts education. She began her career in advertising, where she developed a strong foundation in visual communication and creative strategy.
Over time, her practice evolved, bridging the commercial and the artistic, the structured and the intuitive. She has taught at the Academy, guiding both young creatives and adult learners in visual and audiovisual arts.
For over a decade, she served as creative director at Architectenburo Jef Van Oevelen where she translated architectural ideas into clear, emotionally resonant visual systems. This experience shaped her ability to think in layers about space, structure, materials and meaning.
In 2008, she founded her own studio to bring these strengths together: a place where photography, branding, editorial design, and spatial graphics come together in one coherent visual language.
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This studio tells visual stories that speak quietly but stay with you. The creative process is thoughtful and intuitive. Elke Van Oevelen listens, observes, sketches with care. And then she refines, edits, strips away, shapes until only the essential remains.
To Elke, beauty is not something you impose. It’s what rises when you take everything unnecessary away.
She holds to this quiet philosophy, a silent truth that runs through all her work:
"DESIGN IS NOT WHAT YOU ADD. IT IS WHAT YOU ALLOW TO STAY."
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Elke is an artist with a multidisciplinary eye. Raised in an architectural environment, she learned early on how to read space and sense proportion. She builds brands like structures: measured, light-filled, and emotionally grounded.
Her approach is both precise and soft. Rooted in stillness and trust, she pays close attention to nuance, material, and detail. Each project begins with careful listening and unfolds into a balanced dialogue between concept, form, and tactility.
Material choices are never incidental. She gravitates toward natural, honest, and sustainable textures that amplify meaning and invite touch. Paper with a story. Surfaces that breathe. Colors that calm. Because what you feel is just as important as what you see.
Her work spans photography, branding, graphic design, typography, packaging, environmental graphics, printed matter and digital media. But the medium is never the point. The point is the message. The connection. The clarity. The authenticity.
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Katholiek Vlaams Onderwijs
Architektenburo Jef Van Oevelen
Openluchtschool Sint Ludgardis Brasschaat
Provinciaal Instituut Technisch
Onderwijs
Pulhof Berchem
Frie Geertsen
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Social Content in Architecture - Architektenburo Jef Van Oevelen
Diabeet - Thomas Van de Water